World Chocolate Day is celebrated on 7 July, but throughout Italy there are countless events and festivals dedicated to chocolate. Discover more with Venchi. It’s only fitting that the ultimate “Food of the Gods” should have its own celebration. This occasion was officially established in 2009: 7 July marks World Chocolate Day because, on this date in 1847, Joseph Fry created the very first solid chocolate bar as we know it today. Until then, chocolate was primarily consumed as a drink, but Fry discovered that by adding melted cocoa butter to cocoa powder, he could make a mouldable paste that, once set, became a bar—just like our Venchi Chocolate Bars. A brilliant invention that certainly deserves to be celebrated! Chocolate Festivals Not to Miss There are plenty of chances to celebrate one of the world’s most beloved treats all year round. Here are some of the most iconic chocolate festivals, dedicated not only to chocolate lovers but also to the curious, eager to uncover its secrets and find inspiration for delicious new recipes. Eurochocolate – Perugia Over twenty years since its first edition, Eurochocolate remains the ultimate festival for artisanal chocolate. Held every October in Perugia, it brings together top Italian producers and cocoa-growing countries to take visitors on a journey of surprising flavours and new blends. Cioccolatò – Turin After a two-year hiatus, 2022 marked the return of Cioccolatò, Turin’s chocolate festival, held between October and November. The city known as the home of the Gianduiotto hosts workshops led by master chocolatiers, tasting sessions, and plenty of activities for both adults and children. ChocoModica – Sicily Alongside Turin and Perugia, Modica is famous for its chocolate, so naturally this Sicilian town hosts its own dedicated event. Traditionally held during the Immaculate Conception holiday in December, ChocoModica fills the historic centre with stands featuring Italian chocolatiers and, of course, the iconic Modica chocolate. Ideas to Celebrate World Chocolate Day With Venchi, you can indulge your passion for chocolate whenever you please, thanks to our selection of delights for every moment of the day. A Granblend chocolate or a Snack Unico is the perfect excuse for a sweet break. Or go big with a gourmet chocolate-themed dinner, featuring savoury recipes like Dark Chocolate Carnaroli Risotto or Fassona Tartare with Chocoviar grains to surprise your guests. No celebration is complete without a toast! So why not raise a glass with a refreshing chocolate cocktail, perfect for sipping at sunset with your closest friends?